SM Youth Go See

In 2016, more than 3,000 hopefuls joined the biggest online ambassador search for SM Youth. We took it to a whole new level - a grand vision to share the go-see experience to a bigger audience: The SM Youth Go See digital reality show.

The SM Youth Go See is a platform celebrating today’s youth, their dreams and aspirations, and their enthusiasm to express themselves and succeed in life. It mirrors the consumer lifestyle in which is a brand communication design that generates engagement both online and offline. With genuine stories based on principles and positive youth mindset, it’s a marriage of a healthy brand PR and imaging - an effective tool for a sustainable and practical brand communication. Everyone was up for the challenge each week. The SM Youth team and ambassadors tested the contestants in challenges based on real life situations to discover the next SM Youth ambassador, documented by some of the most talented cinematographers and producers in the industry. The SM Youth Go-See became a platform for the stories of forty-one amazing young individuals who all represent the Filipino youth of today. They may come from different countries, different regions and different upbringing, but they all share a common goal - to be the best of themselves in whatever they do and to share their journeys to inspire their peers in the world.